Profile
An engineering graduate-turned-product enthusiast with 2 years of experience in uplifting brands with marketing collaterals. My interests converge in videography, photography, storytelling, product design, and product development.
Experience
Graduate Teaching Assistant for User Experience Design/Testing, Northeastern University
January 2024
- Leads discussion, student participation, and instruction and provides support and assistance to 90+ students
Product Developer - Product Hackathon 5.0, Northeastern University
November 2023
Redesigned Discord to eliminate user pain points and needs obtained via user interviews, user research, sentiment, market, and competitor analysis. Created an MVP that aligned with the development phases of the roadmap backed by North Star metrics
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Website Developer & Graphic Designer, FirstByte, Northeastern University
October 2023 - Present
- Assisting the marketing team with LinkedIn, Instagram, and newsletter marketing collaterals using Canva
- Revamped the university’s student-run organization’s website using HTML, CSS, and Javascript
- Created a standardized template for social media posts for future use
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Social Media Copywriter, Growth Hackers, Bangalore, India
April 2021 - January 2022
- Headed junior copywriters in creating marketing copywriting strategies and creating a content calendar
- Optimized, reviewed, and wrote Google ads by analyzing SEO keywords from Google and Facebook analytics
- Improved client relationships with meetings and working on feedback for 30+ brands
- Utilized AI tools like Jarvis for productivity and content performance
- Improved conversions for a beauty client by 30% by conducting thorough user research and A/B testing
- Created a playbook with standardized examples differentiated by content tone, word limit, and brand guidelines
Tools
Figma, Balsamiq, Mocqups, Premiere Pro, Photoshop, Davinci Resolve, and Canva.
Skills
Wireframing, Prototyping, User Experience Research, Information Architecture, Javascript, Bootstrap, CSS, HTML, React.js and UX Writing.
Education
Northeastern University, Boston, MA - Master of Science in Information Systems
Sri Venkateswara College of Engineering, India - Bachelor of Electrical and Electronics Engineering
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